Posts Tagged ‘Green Icon program’

Campaign to go organic gets boost Smart, I-Con turn greener through ‘change in lifestyle’

THE campaign to go organic is getting the much needed boost as companies with so-called green initiatives take the lead in campaigning for a change in lifestyle among its employees.

Smart Communications, Inc. and its contact center partner, I-Contacts Corporation teamed up to launch “Green Icon” as part of its Earth Day 2009 Celebration at the company’s satellite office along Quezon Avenue in Quezon City.

A film production entitled “Handa na ba tayo sa pagbabago?  Panahon na! “Ang Pinoy at ang Hamon ng Climate Change” was featured during one-day event, which was also highlighted by an exhibit at the “Green Bazaar” which features green products and initiatives of Smart’s various partner-institutions.

A booth put up by I-Con to collect bottled containers of water and soda cans.  For every three bottle containers presented by its employees, they get a premium item such as Smart cap, to encourage employees to recycle, reuse, and reduce waste.

Go Organic! Philippines, a consortium of nongovernment organizations and organic farming advocates led by the Philippine Rural Reconstruction Movement (PRRM) and La Liga Policy Institute (LLPI) was invited to join the “Green Icon” to promote its various eco-friendly products and initiatives.

Roland Cabigas, Managing Director of LLPI and a convenor of Go Organic! Philippines commended Smart and Icon for joining the go organic bandwagon and taking the lead in calling for a change in lifestyle among its employees.

“Our campaign to go organic doesn’t stop in the farms.  Consumers will play a very important role in making our campaign to promote organic farming a success by simply buying organically-grown products,” Cabigas said.

Cabigas said other companies should emulate Smart’s green initiative and join the organic bandwagon by simply campaigning for a change in lifestyle among its employees, which will, in effect help boost farmers’ income.

Meanwhile, the invitation to Go Organic! Philippines, Cabigas said, is an offshoot of its effective implementation of the Quad Media Information Education and Communication (Quad IEC) campaign which is being carried out by LLPI.

Go Organic! Philippines recently took part in the 5th holding of the Eco-Products International Fair (EPIF 2009) and promoted the country’s indigenous rice varieties, which are uniquely different, because of their color – red, brown, pink, violet, white, and its cancer-fighting Obama rice or black rice.

During the Green Icon program, Mirriam Chico, Creative and Events Management team leader of I-con said the program specifically aims to raise awareness among its employees about the urgent need to turn green to help fight global warming and climate change.

With the theme “Its I-Con Choice to Go Green”, the activity aims to convince its 2,000 employees, particularly those assigned at Smart’s contact center, to support environment-friendly initiatives, such as organic farming which produces agri-cultural products without those often harmful chemical fertilizer and pesticide, starting with a change in lifestyle.

“Call center agents or employees are exposed to health risks.  That’s why as part of our campaign to help save Mother Earth, we are calling for a change in lifestyle among our employees, such as by eating healthier food that are free from harmful chemicals,” she said.

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